Nice to meet you!
I'm a seasoned UX architect with 10 years of international experience in Australia, the UK, the USA, and Asia. From 2018-2021, I headed a team of UX designers at Tribal Worldwide in Singapore, working on clients such as Gardens by the Bay, Singapore Government, Samsung, Manulife, McDonalds. Prior to this, I spent a decade in London working for digital agencies and start-ups.
Now I'm back in London again, and looking forward to the next opportunity.
Experience
Director of User Experience
Tribal Worldwide, Singapore
Sep 2018 – Apr 2021
Overseeing a team of UX designers and freelancers, delivering projects for Gardens by the Bay, McDonald's, Samsung, Manulife, and various Singapore governmental agencies.
Senior User Experience Consultant
AmazeRealise, London, UK
Jun 2015 – Jun 2018
Senior UX consultant at Amaze, an award-winning digital agency, working on flagship clients including Unilever and Toyota Europe.
User Experience Lead
Decibel Digital, London, UK
Oct 2012 – Jun 2015
Lead UX architect on successful projects for international and UK clients, including L'Oreal, Nokia, Microsoft, Miss World and Thames Water.
Senior Designer
Consider This, London, UK
Aug 2008 – Oct 2012
Creative lead on all major print and digital projects for a variety of UK and international clients, including the Royal Academy of Dance, Mac Tools and Stagecoach Theatre Arts.
Designer/Studio Manager
The Answer Agency, Perth, Australia
Dec 2005 – Jun 2008
Designer and Studio Manager for the Answer Agency, a startup boutique creative agency in Fremantle, Western Australia.