{"id":21,"date":"2015-03-15T14:00:48","date_gmt":"2015-03-15T14:00:48","guid":{"rendered":"http:\/\/pierrecroft.com\/folio2015\/?page_id=21"},"modified":"2021-07-16T12:34:41","modified_gmt":"2021-07-16T12:34:41","slug":"about","status":"publish","type":"page","link":"https:\/\/pierrecroft.com\/folio2015\/about\/","title":{"rendered":"About Me"},"content":{"rendered":"
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Nice to meet you!<\/h2>\n

I'm a seasoned UX architect with 10 years of international experience in Australia, the UK, the USA, and Asia. From 2018-2021, I headed a team of UX designers at Tribal Worldwide in Singapore, working on clients such as Gardens by the Bay, Singapore Government, Samsung, Manulife, McDonalds. Prior to this, I spent a decade in London working for digital agencies and start-ups.<\/p>\n

Now I'm back in London again, and looking forward to the next opportunity.<\/p>\n<\/div>\n<\/div><\/div>

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Director of User Experience<\/span><\/h4>\n

Tribal Worldwide, Singapore
\n<\/strong>Sep 2018 \u2013 Apr 2021<\/strong><\/p>\n

Overseeing a team of UX designers and freelancers, delivering projects for Gardens by the Bay, McDonald's, Samsung, Manulife, and various Singapore governmental agencies.<\/p>\n

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Senior User Experience Consultant<\/span><\/h4>\n

AmazeRealise, London, UK
\n<\/strong>Jun 2015 \u2013 Jun 2018<\/strong><\/p>\n

Senior UX consultant at Amaze, an award-winning digital agency, working on flagship clients including Unilever and Toyota Europe.<\/p>\n

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User Experience Lead<\/span><\/h4>\n

Decibel Digital, London, UK
\n<\/strong>Oct 2012 \u2013 Jun 2015<\/strong><\/p>\n

Lead UX architect on successful projects for international and UK clients, including L'Oreal, Nokia, Microsoft, Miss World and Thames Water.<\/p>\n

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Senior Designer<\/span><\/h4>\n

Consider This, London, UK<\/strong>
\nAug 2008 \u2013 Oct 2012<\/strong><\/p>\n

Creative lead on all major print and digital projects for a variety of UK and international clients, including the Royal Academy of Dance, Mac Tools and Stagecoach Theatre Arts.<\/p>\n

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Designer\/Studio Manager<\/span><\/h4>\n

The Answer Agency, Perth, Australia
\n<\/strong>Dec 2005 \u2013 Jun 2008<\/strong><\/p>\n

Designer and Studio Manager for the Answer Agency, a startup boutique creative agency in Fremantle, Western Australia.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Nice to meet you! I’m a seasoned UX architect with 10 years of international experience in Australia, the UK, the USA, and Asia. From 2018-2021, I headed a team of UX designers at Tribal Worldwide in Singapore, working on clients such as Gardens by the Bay, Singapore Government, Samsung, Manulife, McDonalds. Prior to this, I … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"folder":[30],"class_list":["post-21","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pierrecroft.com\/folio2015\/wp-json\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pierrecroft.com\/folio2015\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pierrecroft.com\/folio2015\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pierrecroft.com\/folio2015\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pierrecroft.com\/folio2015\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":0,"href":"https:\/\/pierrecroft.com\/folio2015\/wp-json\/wp\/v2\/pages\/21\/revisions"}],"wp:attachment":[{"href":"https:\/\/pierrecroft.com\/folio2015\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/pierrecroft.com\/folio2015\/wp-json\/wp\/v2\/folder?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}